American Eyecare is an established practice in New York, who wanted to penetrate a younger target audience using trendy upscale brands, and a new look. But they did not want to alienate their current client base.
We were able to bridge the gap between all their audiences with a cleaner more sophisticated looking brand identity. By using a primarily black and white with a hint of red colour palette as well as taking simple standard NY city graphics and literally throwing them on their back, we were able to create a fresh new look that would appeal to a wide variety of people. This design also had to integrate flawlessly to accommodate an EyeCarePro content management system added for back end functionality and editabilty for their practice.
Identity, CMS content managed website and (SMM) social media marketing such as Facebook marketing and news, e-blasts and inshore posters that cross promote using QR codes.
To see a more extensive SMM and online portfolio: email our studio