Coke wanted a small & special online presence designed specifically for their promotional products made specifically for the London Summer Olympics 2012. They wanted to get youth excited about the event by pre-selling collectable trading pins as well as Coke/Olympic clothing, hats, bags and gifts. They wanted the site to have a young, energetic and on brand feel.
After reading Coke's 164 page brand guidelines (and that was just for their Olympic brand) we decided to create a storefront that felt like a still life array of photos, pins and other bits of paraphernalia someone might have actually collected while visiting the London Olympics. It provides an energetic take and almost tangible experience for the collectors of pins, caps, hats etc.
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