Many people love Asian food but wish they had access to the ingredients and knew how to prepare it at home. The courageous cooks who venture beyond their local supermarket to find themselves in an Asian food market may find what they were looking for but aren't 100% sure because the labels are difficult to comprehend.
So how do we make a whole line of authentic asian ingredients accessible and attractive to a hesitant consumer?
The Bambu brand was created specifically to capture the eye of the North American layman cook and to do for a Japanese line of products what Old El Paso did for Mexican food. Using simple, punchy, approachable designs, naming, and packaging consumers are introduced to products made from authentic, high-quality Asian ingredients in a superstore setting for the first time. Bambu makes it possible for people at home to explore authentic Asian flavours in the comfort of their own kitchens.
Naming, Identity, Branding, Packaging full line of products, sales materials, tradeshow booth and giveaways
To see a more extensive packaging portfolio: email our studio